Wayfinding and Storefronts

An opt-in location-based augmented social/retail wayfinding system utilizing existing storefronts.

A proposal for simple signage.

There are some great trends in motion these days:

• Location-based advertising, online coupons, offers, social shopping
• Convergence of low cost mobile and location technologies
• Augmented Reality mobile browsers
• Google enables local business listings on StreetView and Google Earth
• Opt-in retail districts with merchant’s associations
• Mobile integration with digital signage networks and displays
• Mobile barcode tagging rewards and scan-able storefront coupons
• Geofencing mobile check-in
• Pop-up, short-term retail sites

Storefront advertising using dark retail space

Unique shopping experience

• Augmented reality features on mobile device that reveal offers, messages, information and wayfinding
• Social messaging and group interaction features
• Multiple means for input and interaction with the space via wireless, voice, touch, camera and gesture
• Barcode tagging rewards and scan-able storefront coupons
• Differentiation from the shopper’s browser and mobile experiences

Exclusive on-property retail offers

• Location specific promotions with time sensitive offers, coupons and deals from nearby mall merchants
• Barcode tagging rewards and scan-able storefront coupons
• Large format display ad messaging

Compelling presence

• A large format, interactive projected image
• An immersive augmented reality space
• Dynamic and interactive storefront space that reaches out to existing traffic